Table of Contents
- SEO is expensive.
- Ultimate List of FREE SEO Tools
- Blog Post Title Headline Generator
- Netpeak Spider
- SEO Project Management Suite
- WonderSearch
- Yoast SEO Plugin
- Webtexttool
- Zadroweb SEO Auditor
- Website Penalty Indicator
- Wayback Machine
- Whitespark Local Citation Finder
- Varvy
- URL Profiler
- Suggestion Keyword Finder
- Small SEO Tools
- SimilarWeb
- Free SERP checker
- SEO Hero
- SEO & Website Analysis (WooRank)
- Seed Keywords
- Search Analytics for Sheets
- Screaming Frog SEO Spider
- ScrapeBox
- SanityCheck
- Rmoov
- Referral Ghost Spam Removal Tool
- Redirect Path
- PublicWWW
- Pro Rank Tracker
- Panguin Tool
- Open SEO Stats
- Microdata Generator
- Map Broker XML Sitemap Validator
- MailShake
- Linkstant
- LinkPatrol
- LinkMiner
- contentbird.io
- Keywords Everywhere
- KeywordIn
- Keyworddit
- iSearchFrom.com
- Imforsmb.com’s Bulk Keyword Generator
- Hunter.io
- HEADMasterSEO
- GTMetrix
- Google Mobile-Friendly Test
- Google Location Changer (SERPs)
- Google Keyword Planner
- Google Data Studio
- Google Correlate
- Free Broken Link Checker
- WebpageFX
- Drop My Link
- Domain Hunter Plus
- Disavow.it
- DIBZ
- Delim.co
- DeepCrawl
- Check My Links
- Builtwith
- Botify
- Bing Webmaster Tools (BWT)
- Answer the Public
- AdWords & SEO Keyword Permutation Generator
- NO Follow Simple
- Screaming Frog
- Automated Content Audit
- Google – Search Console
- Google – Analytics
- XML Sitemap Validator
- Ping-o-Matic
- Geo Sitemap Generator
- Video Sitemap Generator
- Google Structured Data Checker
- Google – Page Speed Test
- SEO Tools – Cloak Checker
- SEOBook – Rank Tracker
- StatCounter
- SERP Flux Checker
- Copyscape
- Robots.txt Tester
- Google – Rich Snippet Tester
- Multiple Site Position Tracker
- SERP Snippet Optimizer
- SEO Browser
- BuzzStream – Data Extractor
- Open Link Profiler
- Mozbar
- Search Latte
- Google Algorithm Updates
- HTTP Response Checker
- Advanced Web Ranking
- Majestic SEO
- Capture & Convert
- The SEO Stack
- Ubbersuggets for Chrome
- Ubbersuggets
- Keyword Progression Tracker
- Ahrefs’ Rank Tracker
SEO is expensive.
The cost of labor (or an agency) aside, SEO tools alone are enough to break the bank.
The backlink checkers, the rank trackers, the keyword analyzers – the list goes on.
Luckily, we live in the age where website owners build free tools in exchange for website traffic, leads and up sells. Knowing where to find these websites can save you thousands.
We've rounded up our agency's favorite FREE SEO tools that we use everyday.
Ultimate List of FREE SEO Tools
This list is in NO particular order of preference or quality!
Blog Post Title Headline Generator
- What it does: Generate 800+ Killer Blog Post Titles & Headlines in just One Click
- Tool type: Website
https://managemytraffic.com/wiki/blog-post-title-headline-generator/
Netpeak Spider
- What it does: A tool for fast and comprehensive technical audit of your entire website. It allows for full crawls + technical analysis and recommendations for fixing issues.
- Tool type: Desktop App
SEO Project Management Suite
- What it does: Helps automate a lot of headaches involved with managing SEO campaigns, specifically if you’re an agency.
- Tool type: Website
WonderSearch
- What it does: A free keyword tool that collects terms semantically related to a root keyword. Enter a keyword of your choosing and WonderSearch will go to Google and get the rest.
- Tool type: Desktop App
Yoast SEO Plugin
- What it does: The most widely used SEO WordPress plugin. It helps you optimize your post for search engines
- Tool type: website
Webtexttool
- What it does: Figures out which keywords to target for your post. Not only can you find keyword ideas, but you can also find out wether the ratio of volume to competition is good or bad, so you decide wether to go after it or not.
- Tool type: website
Zadroweb SEO Auditor
- What it does: Audit your site with the click of a button. Find data like domain authority, page authority, Google page speed and Google page rank. You can use it to quickly analyze your competitors.
- Tool type: website
Website Penalty Indicator
- What it does: Identifies if you are hit by a Google algorithm update or not. The site checks out the traffic drop dates with dates of Google penalties and tell you if any coincide or not.
- Tool type: website
Wayback Machine
- What it does: Discovers what the site was like months or years ago. This can be helpful for finding the content of a broken link or an expired domain.
- Tool type: website
Whitespark Local Citation Finder
- What it does: Easily finds out NAP citations for local SEO clients with a few click. You can then reverse engineer competitor citations for your client.
- Tool type: website
Varvy
- What it does: Checks whether a web page is following Google’s guidelines. If your website falls short, it tells you what needs fixing.
- Tool type: website
URL Profiler
- What it does: Analyzes multiple sites at once to find data such as domain authority, whois info, backlinks number, social shares, and so on.
- Tool type: Desktop app
Suggestion Keyword Finder
- What it does: The site helps you find related keywords to your keyword, and then use the keywords generated to generate more keyword ideas, and so on. The level 3 will help you find multiple keyword ideas you may not find anywhere else.
- Tool type: website
Small SEO Tools
- What it does: Detects plagiarism by scanning billions of documents across the web. Useful for finding those who’ve stolen/copied your work without attribution.
- Tool type: website
SimilarWeb
- What it does: Gets a quick review of how your competitors get their traffic, their organic keywords, engagement metrics and more.
- Tool type: website
Free SERP checker
- What it does: Free Google rankings checker. Updates up to 50 keywords once every 24 hours (with server permission).
- Tool type: website
SEO Hero
- What it does: Finds all concepts, entities and N-Grams related to your topic or keyword. Or in plain English, it uncovers “LSI Keywords” that you can add to your content to increase relevancy.
- Tool type: website
SEO & Website Analysis (WooRank)
- What it does: Analyzes basic SEO metrics from within the page itself like title tags, mobile optimization and so on. You can use it on your competitor’s site to determine if you can outrank them or not.
- Tool type: browser plugin
Seed Keywords
- What it does: Is finding seed keywords hard for you? Use this tool and type the scenerio and you’ll find out seed keyword ideas. You can plug it right away in other keyword research tools. A great tool to kickstart your keyword research efforts.
- Tool type: website
Search Analytics for Sheets
- What it does: Fetches data from Google search console across a 90-day period. Add the add-on to Google Sheets and then authorize with Google search console and you are good to go.
- Tool type: browser plugin
https://chrome.google.com/webstore/detail/search-analytics-for-shee/ieciiohbljgdndgfhgmdjhjgganlbncj
Screaming Frog SEO Spider
- What it does: Crawls any site to find all the pages on the site and helps with on-page optimization. It helps with creating a complete audit of your site.
- Tool type: Desktop app
ScrapeBox
- What it does: The Swiss Army tool for SEO. Scrape keywords and related results, plus other cool features. The possibilities of using this tool is limitless.
- Tool type: Desktop app
SanityCheck
- What it does: Finds actionable takeways from the Google search console. You can find pages that rank in 2nd or 3d page with a single click.
- Tool type: website
Rmoov
- What it does: Automates the process of removal of your links. The site helps you find the contact info of a website’s owner and then helps you by generating templates to remove your domain’s link.
- Tool type: website
Referral Ghost Spam Removal Tool
- What it does: Easily filters out spammy traffic bots in Google Analytics by creating a segment that ignores traffic from spammy sites.
- Tool type: website
Redirect Path
- What it does: Identifies all the redirects your site will go through along the way till it reaches the domain. This can help pinpoint any problems in the code of your site.
- Tool type: browser plugin
https://chrome.google.com/webstore/detail/redirect-path/aomidfkchockcldhbkggjokdkkebmdll?hl=en
PublicWWW
- What it does: Search for any sinppets of code in the web. This helps you search for signatures of people and so on.
- Tool type: website
Pro Rank Tracker
- What it does: Track hundreds or thousands of keywords. The site also has a great user interface.
- Tool type: website
Panguin Tool
- What it does: Add this extension to your Google analytics to find if your organic traffic dip happened with any of Google’s major updates.
- Tool type: website
Open SEO Stats
- What it does: With a button, find out data like Alexa ranking, indexed pages, on page SEO, whois data, and the page speed.
- Tool type: browser plugin
https://chrome.google.com/webstore/detail/open-seo-statsformerly-pa/hbdkkfheckcdppiaiabobmennhijkknn
Microdata Generator
- What it does: If making SEO schema markup for a local business is a problem for you, then worry no more. This tool helps you make it in a breeze.
- Tool type: website
https://microdatagenerator.org/localbusiness-microdata-generator/
Map Broker XML Sitemap Validator
- What it does: Validates the sitemap of your site. The site double checks that the links in the sitemap work.
- Tool type: website
MailShake
- What it does: Automates the outreach process, so you can personalize emails without crafting them one by one. You can also send automated replies if people don’t respond.
- Tool type: website
Linkstant
- What it does: Finds new links, and you can get them as soon as they come. This can help you build relationship with bloggers.
- Tool type: website
LinkPatrol
- What it does: Analyzes all the external links your site is pointing to. You can also nofollow links in batches.
- Tool type: website
LinkMiner
- What it does: Not only can you find broken links on any page like other tools, but you could also find in a moment the number of links pointing to that broken site.
- Tool type: browser plugin
contentbird.io
- What it does: A complete hybrid tool. You can do keyword research, rank tracking, backlink analysis and link building.
- Tool type: website
Keywords Everywhere
- What it does: Gets the monthly search volume and CPC cost of any keyword right under Google search itself.
- Tool type: browser plugin
KeywordIn
- What it does: Matches and combines keywords to find keyword ideas easy to target.
- Tool type: website
Keyworddit
- What it does: Extracts the most frequently used keywords and phrases from any subreddit. It also gives the monthly search volume for each keyword.
- Tool type: website
iSearchFrom.com
- What it does: Emulates a Google search using any location, device, or language. You can customise everything from SafeSearch settings to personalised search.
- Tool type: website
Imforsmb.com’s Bulk Keyword Generator
- What it does: Generates keyword ideas searched by potential clients for any local service business.
- Tool type: website
Hunter.io
- What it does: Finds email addresses in a company with the click of a button. You can also use the tool to verify if emails are legit or not.
- Tool type: website
HEADMasterSEO
- What it does: Simple bulk status code (e.g. 200, 301, 404, etc.) and redirect checker. Also checks response time, response headers, and HTTP header fields (X-Robots-Tag, Link, Vary). Includes filtering and a bunch of other advanced features.
- Tool type: website
GTMetrix
- What it does: Does a quick analysis on how fast your site loads and scores it to let you know how you compare to other sites. You’ll also see suggestions on how to improve your site.
- Tool type: website
Google Mobile-Friendly Test
- What it does: Checks if your page is mobile-friendly or not. Who is better to tell you this than Google itself, who started to lower the rankings of non-friendly sites.
- Tool type: website
Google Location Changer (SERPs)
- What it does: Finds the sites that are ranking for a keyword in a local area. This can help you when optimizing for local searches and despite not living in that area.
- Tool type: website
Google Keyword Planner
- What it does: Identifies keywords searched on Google from the source itself. They have started to use ranges for keywords, but you could still benefit from CPC to find high profitable keywords that work for your competitors.
- Tool type: website
Google Data Studio
- What it does: Creates reporting dashboards that helps you analyze the ROI of your efforts. It is like Google Analytics on steroids.
- Tool type: website
Google Correlate
- What it does: Pulls out all the multiple search queries that tend to get searched together. This comes directly from Google.
- Tool type: website
Free Broken Link Checker
- What it does: Finds broken links on a whole website. Will save you a lot of time and help you start building connections with influencers in an easy way.
- Tool type: website
WebpageFX
- What it does: Finds the questions asked by your audience related to a keyword that you enter. For example, you can find out all related questions to SEO on Reddit and Quora with the click of a button.
- Tool type: website
Drop My Link
- What it does: Combines your keywords with advanced Google search operators to uncover link building opportunities. Very useful for finding guest post opportunities, link/resource pages, link roundups, etc.
- Tool type: website
Domain Hunter Plus
- What it does: Similar to Check My Links. You can find broken links with the click of a button, but you could also find out if these broken link domains are available for purchase. This could prove handy to get authoritative domains for a few bucks.
- Tool type: browser plugin
Disavow.it
- What it does: Makes a list of spammy links compatible with Google, so you can upload it to Google’s search console.
- Tool type: website
DIBZ
- What it does: Finds tons of link building opportunities with a few clicks. You can also use it to find influencers in your niche without manually putting search queries on Google and social media sites.
- Tool type: website
Delim.co
- What it does: Converts a comma-delimited list (i.e. CSV) in seconds. Not necessarily an SEO tool per se but definitely very useful for many SEO-related tasks.
- Tool type: website
DeepCrawl
- What it does: Examines all the pages on your site with the click of a button and gets complete reports on broken internal and external links, non-indexed pages, and more.
- Tool type: website
Check My Links
- What it does: Checks any webpage’s URLs with the click of a button to find out if there is any broken link. You can use it to identify broken links on your site and remove them, or to do broken link outreach and get easy links to your blog.
- Tool type: browser plugin
https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf
Builtwith
- What it does: Discovers the technology used to power up any domain without logging in. You can also find out the usage statistics of the tools.
- Tool type: website
Botify
- What it does: Examines your site and gets a complete analysis on how your pages perform on Google. You’ll also get actionable feedback on how to improve your site’s ranking from the technical standpoint.
- Tool type: website
Bing Webmaster Tools (BWT)
- What it does: Gets reporting and diagnostic tools to see how your site ranks in Bing’s search engine and how can you improve your rankings. You can also use their keyword research tool to find golden opportunities on Bing.
- Tool type: website
Answer the Public
- What it does: Gets all the autosuggest results you get from Google and Bing with just 1 click. You can find different questions asked on Google with your keyword in a few seconds.
- Tool type: website
AdWords & SEO Keyword Permutation Generator
- What it does: Finds different keyword ideas by creating 3 lists of keywords. The tool will mix them together to create many keyword ideas your competitors won’t think of.
- Tool type: Website
NO Follow Simple
- What it does: Outline nofollow links, detect nofollow and noindex meta tags on webpages.
- Tool type: Browser Plugin
https://chrome.google.com/webstore/detail/nofollow/dfogidghaigoomjdeacndafapdijmiid?hl=en
Screaming Frog
- What it does: Crawls your website and returns a data important for technical SEO (URL status code, canonical tags, page titles and more).
- Tool type: Desktop app
Automated Content Audit
- What it does: Analyzes your website using SEO metrics to determine the SEO quality of your pages.
- Tool type: Google Sheets Tool
Google – Search Console
- What it does: View indexation rates, sitemaps, Robots.txt file, 404 errors and more critical SEO data.
- Tool type: Website
Google – Analytics
- What it does: Check your website’s traffic, engagement rates, conversions, sales and more from organic traffic sources.
- Tool type: Website
XML Sitemap Validator
- What it does: This tool will check if your xml sitemap is formatted correctly and optionally ping Google to inform them of your sitemap location.
- Tool type: Website
Ping-o-Matic
- What it does: Pings URL to search engines to notify them to index the page.
- Tool type: Website
Geo Sitemap Generator
- What it does: Helps create your geo sitemap and KML files to upload into Google Search Console.
- Tool type: Website
Video Sitemap Generator
- What it does: Helps you create a video sitemap for your webite
- Tool type: Google Doc
https://docs.google.com/spreadsheets/d/14ur0HnLsNqPrWQsbTq4VleQFjNPSbWLu3szCdUSSOt8/edit#gid=0
Google Structured Data Checker
- What it does: This tool will help you add structured-data markup to a web page.
- Tool type: Website
Google – Page Speed Test
- What it does: Tool to find out the technical issues holding page optimal page load time
- Tool type: Website
SEO Tools – Cloak Checker
- What it does: Detects whether a website uses ‘cloaking’.
- Tool type: Website
SEOBook – Rank Tracker
- What it does: Track rankings of multiple keywords.
- Tool type: Browser Plugin
StatCounter
- What it does: Tracks the usage share of search engines, browsers and OS including mobile from over 10 billion monthly page views.
- Tool type: Website
SERP Flux Checker
- What it does: Checks search engine fluctuations over a time period.
- Tool type: Website
Copyscape
- What it does: Finds out if there are any pages on the internet that has copied your content with just 2 clicks.
- Tool type: website
Robots.txt Tester
- What it does: A “validator” that analyzes the syntax of a robots.txt file to see if its format is valid.
- Tool type: Website
Google – Rich Snippet Tester
- What it does: Tests URLs to tell if they’re showing rich snippets in SERPs
- Tool type: Website
Multiple Site Position Tracker
- What it does: A simple tool to check the multiple sites for keyword rankings.
- Tool type: Chrome Browser Extension
https://chrome.google.com/webstore/detail/seo-serp/ofoaoaloeipdofknnaapbmdddddioklg
SERP Snippet Optimizer
- What it does: Shows you what your site looks like from the perspective of a search engine. Helps optimize the content of page titles and snippets to maximize CTR from Google.
- Tool type: Website
SEO Browser
- What it does: A comprehensive SEO analysis tool to examine and understand the component parts of a Web page.
- Tool type: Website
BuzzStream – Data Extractor
- What it does: An online tool to extract title tag, keywords and description from a list of URLs.
- Tool type: Website
Open Link Profiler
- What it does: A link research tool that enables you to check the backlinks of any website.
- Tool type: Website
Mozbar
- What it does: Provides SEO data on the website you’re visiting, including Domain Authority, on page metrics and overall SEO scores for fast analysis.
- Tool type: Browser Plugin
Search Latte
- What it does: Recreate Google searches in other languages to check keyword positions in international SERPs.
- Tool type: Website
Google Algorithm Updates
- What it does: The best tracker of Google’s algorithm updates
- Tool type: Blog post
HTTP Response Checker
- What it does: Check status code, response headers, redirect location and redirect chain of a HTTP connection.
- Tool type: Website
Advanced Web Ranking
- What it does: Pulls rankings daily, weekly and on request for desktop, mobile and local searches. The tool can also be white-labeled.
- Tool type: Website
Majestic SEO
- What it does: Find out how many links your website has, where they are pointing and the quality of your link profile.
- Tool type: Website
Capture & Convert
- What it does: Helps increase engagement on content by getting users to share your page on social media.
- Tool type: WordPress Plugin
The SEO Stack
- What it does: A collection of tools & resources to help increase organic search traffic.
- Tool type: Website
https://www.producthunt.com/@benhoffman_/collections/the-seo-stack
Ubbersuggets for Chrome
- What it does: Get a full report of the monthly search volume and CPC cost of any keyword right under Google search itself.
- Tool type: Extension
Ubbersuggets
- What it does: Get a full report of the monthly search volume and CPC cost of any keyword, keyword ideas, analyze competitors, and generate ideas for new content and keywords.
- Tool type: Website
Keyword Progression Tracker
- What it does: Track all the keywords progress on your SEO campaign, while using its keyword ranking software.
- Tool type: Website
Ahrefs’ Rank Tracker
- What it does: Get a full report of your SEO campaign progresses. Get average results of every keyword you want to rank, and analyze it against your competitors’.
- Tool type: Website