SEO reports give you an insight into how your website is performing in the search engine rankings. They focus on things like organic traffic and domain metrics, but also help to demonstrate the work that freelancers and SEO experts do each day.
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Your client wants to see how their investment is being spent, and know what they can do to improve their results. Ultimately, they want to see the ROI of SEO.
Creating the perfect SEO report for your clients isn’t always easy, but it is essential.
Even the president of the United States receives a report every day giving him an insight into the most sensitive intelligence and information regarding world events. Whether it’s the Central Intelligence Agency, the National Security Agency, or just a standard business, every company can benefit from a report into what’s happening in their world.
One secret Agency got my attention was “ national reconnaissance office “ was started in early 1960s and the United States keep secret until 1992 made Public .Operates a series of spy satellites that fly low-earth orbit and use advanced space and imaging technologies called “
Keyholes “ giant cameras taking pictures of the ground .And the is other one is called: Onyx It allows you to see at night and indeed Military personnel assigned to the “Onyx” program wear patches like this say :
The right report can give your customers the guidance they need to make important, profitable changes to their marketing strategy. On the other hand, a messy or complicated report could leave your followers questioning your professionalism, and authority.
A SEO report is simply a document that highlights all the progress you’ve made on the behalf of a client for search engine optimization. This report demonstrates that you have been doing what you promised to do when your client first hired you. Failing to give the right attention to your SEO overviews can cause you to lose your clients, damage your online reputation, and struggle to continue earning income. Within months, you’d be shutting down your business for lack of attention.
So, the question is, what makes an effective, straightforward, and easy-to-digest SEO report?
We’ll cover each of the elements of a concise, and lucrative SEO report later in this guide. The first thing you need to know is that regardless of your client’s specific business goals, your aim should be design a report that reminds each customer why they’ve invested in your SEO services to begin with. Though there’s no one-size-fits-all approach to earning your customer’s loyalty, the average monthly report often includes:
This is where you remind your client what you agreed to do on their behalf when you started working together. It outlines the key objectives you hoped to achieve together with the right SEO strategies, and it should also let your client know what they can expect to see in their report.
One of the first things most clients look at when it comes to SEO performance – is their keyword rankings. They want to see that they’re moving up the Google lists for the terms and phrases that their customers are looking for. If your rankings are going down instead of up, then you’ll need to explain to your client how you’re going to turn this problem around.
Each month, you’ll need to demonstrate what you did for your clients, and how you made the most of their assets. For instance, you might cover:
Ultimately, the aim here is to include the information that’s most likely to impress and delight your clients, so that they choose to continue working with you, rather than pursuing the help of someone new.Your client wants to know how their money is being spent. They want to understand the work being done on their site, and they want to track progress. They want to see an ROI.
When it comes to creating powerful SEO reports for clients, it’s often difficult to find the perfect balance between the content your customers want to see, and the information that you need to include. Essentially, it’s all about showing your customers that you’re making progress. However, to do this successfully, you’ll need to know what success looks like to each of the companies you’re working with.
Regardless of the specific business goals you’re catering to, there are a few golden rules to keep in mind if you want to create a report that your customers will be happy to read. For instance:
For a great insight into what a SEO report should look like, here’s an example of one of ours. Notice how it includes graphs, easy-to-follow quantitative data, and buttons where each client can find out more about their results.
Designing an attractive and informative SEO report for your client isn’t easy, but the good news is that the digital world has delivered a range of tools to make the design process simpler. With the right tools, you can reduce some of the time involved with creating complex reports, and ensure that you’re handing over information that’s clean, easy-to-read, and detailed.
Here are just a handful of the tools we like most.
With Google Data Studio, you can use the information on the analytics dashboard to create your very own drag-and-drop reports and dashboards from scratch. This fantastic tool is a favorite of mine, and I use it to include all of the key data for my clients, including KPIs, and metrics.
The Google Dashboard and Google analytics provides SEO experts with all the statistical information they need to prepare a monthly SEO report. All you need to use this system is the login credentials of your client.
Ahrefs helps SEO specialists to track backlinks and keyword rankings on the behalf of their clients. This can be incredibly useful when you want to include helpful link data in your reports. Ahrefs can also generate various reports on your behalf.
Another fantastic tool for adding infographics and supportive information to your monthly SEO report, Advanced Web Ranking ensures that you can represent all complex data in stunning and easy-to-digest images.
An SEO tool equipped with services like search engine ranking tracking, competitor reports, and keyword insights, Authority Labs gives SEO experts the option to automatically generate reports from the data they collect, then share that information with clients.
Designed to create attractive and professional-looking SEO reports monthly, SEO PowerSuite comes with tools to help you design a brand-friendly report for clients. You can add and remove data at your leisure, and even showcase your company’s logo for an authentic final look.
Now that you know the basics of what a monthly SEO report entails, and the tools you can use to create one, it’s time to dive deeper into each of the individual pages that your report might include. While some of these pages will be essential for all companies, others will be more appropriate for specific clients, so it’s important to pick and choose the ones that are right for you.
The summary page is an introductory page on your monthly SEO report that highlights what you hoped to achieve this month. It’s a great way to remind your client of what you’ve been doing together.
This page should include:
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While the rest of your monthly SEO report should focus specifically on search engine performance and rankings, you might also want to include a page that covers marketing performance.
This section should include:
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A monthly SEO report is all about showing your customers that you’re getting them more valuable traffic. A high-level traffic summary will allow you to demonstrate the changes that are happening in organic traffic over time. Make sure that you include details on local traffic, and metrics like bounce rate and pages per session too.
On this page, your customer should see:
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Some SEO monthly reports include two traffic pages, one for a basic overview of organic traffic, and one that offers a greater depth of information through Google Search Console. The Search Console system allows you to showcase clicks, impressions, and other important information according to your customer’s unique SEO goals.
On this page, include:
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Many companies turn to SEO to improve their profit margin and drive more conversions through their eCommerce pages. With the help of Google analytics, you can demonstrate how organic traffic is contributing to better sales on a website. You can also calculate useful metrics like revenue per page or order value for customers.
In this page, include:
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While the previous page should have given your customers an insight into what your SEO strategy is doing for their eCommerce strategy, this page will offer a deeper look at specific products on a website and how they’re responding to organic traffic. You can segment the different pages on a website for a deeper look at how the store is performing, and you can also use this page to build in-depth reports.
On this page, make sure you offer:
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If lead generation is a goal for your clients, then this will be a crucial page to include in your monthly SEO report. This segment focuses specifically on the goal conversions that are
achieved through organic search and helps your clients to get a deeper understanding of the pages that drive conversions for your website.
On this page, include insights into:
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Sometimes, SEO isn’t just about drawing attention from customers all over the globe, it’s about attracting the right connections from local customers. On your local SEO report page, you can offer insights into how your efforts are translating into attention from the local market.
With this page, provide information on:
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Another important page to include in your monthly SEO report, this section will provide an overview of the exact search queries that lead the most customers to your website. It should also offer information about how many clicks each search receives.
With this page, look at:
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Keywords are one of the most important things you can look at in any SEO report. Your clients will want to know what their exact SEO visibility looks like for each phrase or term, and you can find this out by looking at Ahrefs or SEM Rush. Remember, even if your customer’s traffic isn’t going up, you can still show them that you’re on the right track.
For this page:
For some clients, not all the pages on their website will be as important as others. When it comes to SEO, some parts of a website will need to be tracked more carefully than others. For instance, this can be the case with landing pages and product pages.
On your important pages section, look at:
Finally, you can’t have an effective SEO strategy without backlinks and a strong content strategy. A customised page that includes information about how many links you’re generating and how much content you publish is a great way to show your clients how you’re contributing to their value. Data Studio can make it easier to create this page with graphs and visuals.
On your content and links page, cover:
Every month, we send a powerful SEO report to our clients. We went through dozens of tools before deciding to build our own template using Google Data Studio. We use this system for 3 simple reasons:
At the end of the day, a powerful SEO report issued to your clients each month is an essential way to demonstrate your value as a SEO expert. It can convince your customers that they’re making the right decision by spending their money with you and remind them of how you’re making progress towards your goal.
Of course, the trick with designing the perfect SEO report is learning how to present information to your client in such a way that you earn their attention, delight them, and showcase your worth at the same time.
The monthly SEO report is a crucial part of keeping your clients happy, and showing them that you’re a valuable addition to their team. I’m giving you this guidance because I know it can help you stay in business and win more clients. In fact, here’s an outstanding report template from Ahrefs to get you started: “Steal Our SEO Report Templat ”
With the guidance above, you should have everything you need to design the ultimate SEO monthly report for your customers. I’d recommend that you start your journey with Google Data Studio, as it’s the simplest tool to give your customers the in-depth analytics they need.
