As a website owner it is important for you to understand how Google algorithms (robots) go about cataloging and ranking all the websites on the internet. It is important that you have some exposure to SEO methodology, because this article will be diving a bit deeper into the topic.
What is SEO?
SEO stands for Search Engine Optimization. It is the practice of optimizing your website so that search engines like Google are more likely to feature your web page above your competitorâs web page. People all around the world are searching for goods and services, and they use search engines as a vehicle to find the stuff that they want.
Google has a job of cataloging every webpage in the world. They try to guess what the searcher is looking for, based mainly on what the searcher types into the Google search box. The majority of people only click on one of the top 3 search results they see. Therefore, you want your webpage to be as high as possible in Googleâs search engine results page, also called the SERP.
Why do we want to learn SEO?
It is important to learn SEO because the higher your website ranks on Google, the more traffic you get to your website. The more traffic you get to your website, the more money you make. .Simple hire us to take care this for you
How do we do SEO?
SEO has become a pivotal component of the marketing strategy of millions of businesses. Back in the day, SEO was often synonymous to link building. Link building is the process of creating (or otherwise attaining) links on other peopleâs websites- that point to your website (also called Backlink building).
Backlinks are important because there are actually two types of users on the internet; humans and robots.
Googleâs program is often referred to as Googlebot. These programs âcrawlâ the web, download websites and store the content at a Google data center. Eventually all this data is run through a complex algorithm that assigns various rankings and cataloging metrics to every URL on the internet.
How does Google assign a rank value to your website?
Traditionally, the website with the most links won. Every incoming link to a website is in Googleâs âeyesâ seen as a vote for that website. The more a website accumulated more links the more it was able to rank higher and higher. Hence, the website would get more clicks and traffic, therefore making more money.
Googleâs success was in part based on the observation that; the more links people made to a webpage, the more useful or trustworthy that webpage probably was. The math behind page rank is very complex. If you can get a lot of websites to link to your website, Google uses this metric as a hint that your website probably has a lot of value. This concept is described in the images below.
2. If your webpage has lots of webpages linking to it, then that is good.
The top webpage is considered to be more important than all the other web pages that are below it.
It is therefore fairy easy to write a program (robot) to simply âcrawlâ the internet and count the number of links pointing to each webpage. From here, an assumption that the webpage with the most accumulated links is probably better and should generally rank above websites that do not have many links is made. That was the original Google algorithm, the webpage with the most and strongest links wins.
However, there was a flaw to this algorithm. It could be and still can be âgamedâ by anyone willing to devote themselves to the monotonous chore of back-linking and creating thousands of links all pointing to the website they are trying to rank as illustrated in the image below.
It was this observation that inspired the birth of the billion dollar SEO industry, and a new generation of grey hat marketers who published an entire universe of hastily produced articles on the web that all contained links pointing back to their primary website. Many of these links contained cheaply written article content or were just pure spam links.
When Google realized this, they formed the web spam team, led by Matt Cutts, which started the indexing or otherwise punishing websites that were engaging in what Google termed as an artificial inflation of their Googleâs search engine rankings.
Doing SEO used to entail a lot of backlinking, a lot of people claim that this is still what SEO entails. To some extent, this is true because the operation of Googleâs algorithm still operates, on a large part, based on a webpageâs backlink value. Building this value is still a goal of off page SEO.
It is very hard these days to rank a webpage based purely on backlink construction. Google does have other factors that it uses to rank websites.
Three Factors (Other Than Backlinking) That May Affect Your Google Rankings
These are people who use Google to find a particular website domain or brand. A big part of Googleâs job is to return navigational search results. Often the worldâs biggest search engine is not really a search engine at all, it is just a tool for looking up domain names.
In the early days if you didnât type in the domain name of what you were looking for correctly, you could not get what you were looking for. An error message would usually appear as the one illustrated in the image below. You would usually have to start typing all over again.
These days people type in the brand name directly into the search box, the need to type in the full domain name is no longer necessary as in the figure below.
Modern search browsers interpret what a user types into the search box not as a domain but as a search query. The browser then sends this query to its default search engine, usually Google. Google receives this query and renders a search engine results page that usually does a good job of guessing which web destination you actually want to go to. The question to ask ourselves is how Google interprets queries from web browsers? Google places a lot of trust on the brand names that receive a lot of searches than those that receive very few searches.
In the example in the image below, the webpage, puppyplace.com, would receive a higher ranking than the webpage, doggyebooks.com, because Google views puppyplace.com as having better information since a lot of people interact with it.
This sort of data is very obvious and an easy to harvest trust metric for Google to utilize. It makes sense for Google to presume that puppyplace.com should rank above doggyebooks.com.
Google has access to the I.P addresses of unique users as they instigate navigational searches. This means that they can also log the I.P addresses of these unique visitors. Hence, Google knows which webpages have return visitors.
The picture above shows a highly simplified log file of four different users accessing a webpage via Google over a period of one week. We can see that the users visiting puppyplace.com returned to the website again and again, multiple times throughout the week. However, those users visiting doggyebooks.com visited the website only once but never returned.
From these findings we can conclude that the website puppyplace.com has better and useful information to users, meaning it is more trustworthy. Hence, Google is most likely to rank a website that receives more return visitors higher than its competitors. Return visitors is another metric that proves useful to Google when it comes to ranking websites.
If a user clicks on a link of a webpage from the Google search results page, visits the webpage and does not like what he/she finds on that webpage, then returns to the Google search results page and clicks on another webpage link; this is referred to pogo-sticking.
Pogo-sticking is bad. Users clicking on a webpage link from Googleâs search results then seconds later coming back to Google concludes that the users hate the website as it has no valuable information. For Google, this means this link should be moved down and the useful links should therefore be moved up.
Websites that satisfy the query of a Google user are ranked higher than the websites that donât satisfy the query of Google users.
SEO
There are two distinctive pillars when it comes to SEO:
This distinction needs to be stressed because the skills-sets employed to these two pillars are quite disjunctive. Backlink building, which is the practice of obtaining links from other peoplesâ websites falls under the off-page SEO category. On-page SEO is different, it refers to the SEO work that you do âon-pageâ on your own website. On page SEO encompasses a few tasks that primarily include:
Essence of On-page SEO
The essence of On-page SEO is to strive to refer to your âproduct or serviceâ using the same words that your customers use when they search for your âproduct or serviceâ. For example if your customers are referring to a San Francisco florist, and the words âSan Franciscoâ and âfloristâ do not appear on your webpage, then it is asking a lot for a Google algorithm, to know how to categorize and rank the website.
We, as humans, can see the picture of the golden gate bridge. We can also see a bunch of flowers for sale, so it is easy for us to infer that this is probably the website of a florist near San Francisco. However, in a machineâs âeyesâ this just looks like a page of colorful pictures and some text about flowers.
That is why we use Keyword tools to dig up lots of keywords that reveal what our potential customers, the human searchers on Google, are actually typing into Google. The method by which you insert these Keywords into Google is what comprises the art and science of on-page SEO.
On-page SEO is more preferable than Off-page SEO for several reasons:
So, if youâve got to build the site anyway, you might as well build it utilizing foundational SEO principles. These are the principles we discuss on this blog.. (if you keep learn it will become second-nature to you )
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Cool never knew this was on the internet, this was really helpful and it was nice reading it. I will be glad to share it with others.