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Home > ManageMyTraffic > FAQ: Why is Everything else in “All products” Excluded?

FAQ: Why is Everything else in “All products” Excluded?


Frequently Asked Question:

  • Why is it that the Everything else in “All products” product group is excluded when using ManageMyTraffic?


When ManageMyTraffic creates Google Shopping campaigns each ID or SKU receives its own individual product ad for proper tracking.

Once this process is complete, an extra product group is automatically created by Google AdWords entitled Everthing else in ‘All products’. Since ManageMyTraffic tracks products at the ID level (individually) this additional product group will generally contain zero products thus making it unnecessary to track.

How does Everything else in ‘All products’ work?

When creating Google Shopping campaigns directly in Google AdWords the user is prompted to subdivide their products into product groups associated to a number of pre-determined classifications:

  • Category
  • Brand
  • Item ID
  • Condition
  • Product Type
  • Custom Labels 0-5

Depending on how you choose to track products in a campaign will determine how many products end up in “Everything Else”.

  • Example: Lisa sells food-related products. She chooses to first subdivide products by Category then by Brand. If any product does not fit within either classification then it will fall into the Everything Else product group.

For more detailed information on this and other campaign creation/organization related questions please visit https://support.google.com/adwords/answer/3455481#shopping_setup.