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Home > ManageMyTraffic > FAQ: What is Profit Margin?

FAQ: What is Profit Margin?

What is ‘profit margin’ and why must it be provided?

What is Margin or Profit Margin?​

  • The ratio measurement of net earnings from the sale of a product. Amount kept after factoring in total costs.

Why must this be provided?

  • ManageMyTraffic will use this information to produce Profit & Loss metrics for Shopping campaigns.

How to determine margin?

  • If a product sells for $100.00 and the cost of selling that product is $75.00 dollars then the profit margin is 25% or $25.00 for that product.