If you are continuing to follow along from our last guide, Creating a Google Account, please make sure that you have remained logged in. One of the easiest ways to keep track of your Google Accounts (Gmail, etc.) is to utilize the Google Chrome Browser. We can now begin setting up Google Webmaster Tools and verifying ownership of your website. Google Webmaster tools provides several benefits for domain management and search engine optimization. It is also now very imperative that an account is created for your website before getting onto Google Shopping.
If you would like to learn more in-depth information about using Google Webmaster Tools visit https://support.google.com/webmasters/?hl=en#topic=3309469.
FIRST STEP: Visit https://www.google.com/webmasters/ When you first arrive select the blue “Sign in to Webmaster Tools” link located on the left hand side. This will direct you to the main dashboard area of Google Webmaster Tools. SECOND STEP: Add A Site There is a short, fun video on this page that talks a little bit more about Webmaster Tools. More importantly though it’s time to add a site to your account. At the bottom of the page you will find a field in which to type out your website’s URL. Do this and click on the red “Add A Site” link directly to the right. Enter the URL of your store, but leave off the “http://” – make sure it matches exactly with the domain of your store e.g. If your store has a “www” in the domain, include it. If it does not, exclude it. THIRD STEP: Verification Google recommends that you upload a HTML file to your website, however there are also “Alternate Methods”. The easiest way, that we have found, to verify ownership of your website is by utilizing the Alternate Method “HTML Tag”. When you choose this option Webmaster Tools will display a Meta Tag which must be embedded into the source code of your website. Typically this is done by: Return to Google Webmaster Tools and now select the red “Verify” link to verify ownership of your domain name. THAT’S IT! Congratulations on completing the setup for your new Google Webmaster Account. If at any point you experienced any difficulties with embedding the Google Provided Meta Tag please visit Webmaster Support at https://support.google.com/webmasters/?hl=en#topic=3309469. From here we can move along once again and tackle Part 1 of setting up your Google Analytics Account!