Like any other business that strives to provide their clients with relevant products and services, search engines also works by providing relevant and related searches to individuals looking for information through them. The search engine will always strive to provide the best possible results for its users. The task of helping users get the best possible information from the internet makes search engines crucial for any business.
SEO which stands for Search Engine Optimization entails the techniques and strategies used to naturally generate free organic traffic from search engines. Major search engines like Google, Bing and Yahoo use several factors to determine the best and most relevant results to display and the order in which the results will appear in their SERP(search engine result pages ) when someone conducts a search.
SEO entails showing search engines that your site is relevant and useful to users and therefore qualifies to be displayed in their search results. The number of factors that search engines consider when displaying search results are numerous but can be grouped into On Page and Off Page SEO techniques. Some of these strategies and techniques include; undertaking keyword research, content optimization, link building, optimizing web structure, having a mobile site, creating a landing page and improving webpage loading speed.
Why Is SEO Important
Today more people are using the internet to access information. In the US alone, over 88% of internet users use the internet for product or services research before making any purchase decisions. Statistics from Google search results showed that they answered 100 billion search queries every month in 2012.
Even though Google hasn’t released any search data since them, it is correct to assume that the searches have skyrocketed with an increase in the number of internet users. With billions of people searching for information online, search engines have become the main tool of searching for relevant information online as 93% of all online users begin their online searches using search engines.
Some years back, it was just enough for a business to only have a website. Today having a website is not enough with potential clients undertaking research on products /services before selecting the one they prefer. Your website has to be visible to the consumer at all times whenever they search for a product or service you are offering. This can only be achieved by undertaking SEO.
When done effectively, SEO can greatly boast a company’s marketing effort. Unlike traditional marketing methods like radio, newspapers and TVs that position your products/services to people who do not need it, SEO will position your business to people who are already in need of your products and services and can easily become your clients.
The Key is to Do Something Today
Even if you are new to SEO, might have practised SEO a few times in the past or even an SEO guru, it is important to select one SEO strategy and implement it in your online marketing strategy. With SEO, it is important to be patient and not to expect results overnight as SEO is an accumulation of small tasks that may not make any impact on their own but add up to give a greater impact.
Undertaking one SEO strategy at a time will go a long way in improving your search engine rankings. Having a better ranking will ensure your business gets more organic and targeted traffic which you can easily convert into sales or leads. The bottom line is that SEO will make your business more successful.
SEO can be a major challenge especially if you decide to do it on your own. SEO is not only a time consuming activity but also requires a lot of expertise for it to be done effectively. Most businesses cannot be able to handle an entire SEO campaign on their own. If SEO is done using illegal black hat techniques, your website may be penalised or blacklisted by search engines which will have a negative effect on your business. This is where Boostability comes in. Boosatbilty will help you improve your online presence and also provide you with some essential tips to help you rank higher in search engines.