Anytime you do a Google search, 30% of the time you are going to click on Ads while 70% of the time you are going to click on the organic, free listings.

  • Ads are paid advertising listings that appear at the top of a Google search page while free listings are generated by organic traffic and appear below the paid Ad listings.
  • Ads cost money and receive 30% of the traffic while organic listings receive 70% percent of the traffic and are free.

With that I mind, as a website owner, where would you rather be? I’m guessing you’d prefer to be in the free listings that receive most traffic.

However, the problem with ranking organically is that it’s not easy. But in this post I’m going to show you steps you can take to improve your search engine rankings organically when you have no money.

TIP 1: Start Doing Roundup Posts

  • Step 1: The first thing you need to do is start doing roundup posts. In your website, make sure there’s a blog. If you don’t have one, go to wordpress.com and add a blog to your site.
  • Step 2: Interview experts/top influencers within your niche. For example, if you are in the internet marketing industry, you can search for top marketers, top marketer influencers, top SEOs, etc and create a list. It’s easy to find these people.

You only need to visit their blogs and reach out to them through the contacts they’ve provided in their websites, preferably via email. In your email you could say;

 

(What is link round up )The roundup post’s purpose is to ask for the opinions of top influencers on a particular topic. And since you are asking all top influencers the same question, you will get an in-depth understanding of what they think about that particular topic.

Here is an example of a link roundup: http://creatinglifesolutions.com/strategiesforsuccess/weekly-marketing-link-roundup/

  • For example, if you are in the weight loss space, you can ask top influencers what diet they think is most effective at cutting weight.
  • Step 3: Create a blog post on the topic and make sure you include links to the top influencer websites and also include their face images within the blog post.
  • Step 4: Publish the blog and email them back asking them to share the blog post. This is a great way to get more social shares.  

Once you get more social shares, you get more visitors. A portion of these visitors will link to your website. As more and more people link to your website, you’ll get even more social shares and your rankings will gradually climb.

This is the reason why many people are doing roundup posts, it’s not only good for the webmaster but also to the influencers you interview because it gives them more free press. This means they will be willing to share your content with their social media followers on Facebook. LinkedIn, Twitter, etc.

Things to keep in mind when doing to link roundups:

Link roundup success is dependent on your ability to create quality content

Every reader loves a great link roundup. It can serve to update them on things they may have missed out about a particular topic.

If a blogger fails to provide top-notch content to his/her readers, the readers will lose the blogger’s trust and soon their site will have no traffic.

Therefore, when asking top influencers to share your content, you must ensure that it is of value. If it isn’t, no one will want to share it.

The content you create should not talk about your services or products

Don’t try pitching a product, service or home page. Guides, resources and blog posts that give meaningful insight to an audience are what people love to share. It has to be something that is free and valuable.

Content has to be relevant to the roundup

If you are reaching out to top influencers in digital marketing, make sure your blog is also about digital marketing. Pitching your guide about caring for pets to a blog on digital marketing is a waste of time.

Content should be recently published.

No one wants to link or share old content. Ensure that the content you are sharing is published within the time duration the roundup extends.

Don’t pitch the same roundup over and over again

No one likes to feel bothered. You don’t want to be pitching for roundups after every post you publish, unless of course you’ve already established a relationship with that particular blogger.

Leveraging on link roundups can be advantageous for the following reasons:

  1. They benefit both parties: If you’ve tried to curate content, you’ll agree with me when I say it’s difficult; putting together roundups requires effort. This means that bloggers who create roundups are actively seeking content they can link to. Therefore, if you have the content they need, they won’t hesitate to link to your webpage.
  2. You can acquire links in bunches: If one blogger links to your page, it means they loved your content hence there’s a high chance that many more will do the same.
  3. After some time, you will gradually gain roundup coverage naturally. Once you’ve pitched to a blogger and connected with them on social media, they will uncover your future updates without you having to pitch them again.  

Finding roundups to pitch

Since not every roundup is named ‘link roundup’, it can be difficult to find roundups. There are 3 distinct ways we can prospect for them.

However, before we even get into how to find them it is important to get organized first, especially if you are building links for clients or planning to reach out to many bloggers.

Below is an example of how you can use Google Sheets to get organized:

Google Sheets is easy to share, allows for team collaboration and runs smoothly on any computer. You need to keep a record of the following information:

  • Site URL
  • Blogger’s name
  • Blogger’s contact information
  • Name of the roundup

You’ll see why you need this information later in the article.

Using search engine operators to spot roundup opportunities

This is the best way to find quality outreach opportunities. Search engine operators are used to pull out specific information from Yahoo, Duck Duck Go, Google and Bing. Below are some of the operators you can use.

All you need to do is combine the operators with your keyword. In our case, our key word is ‘digital marketing’.

  • NB: Remember to test the operators in all search engines, not just in Google.

The process can take up a lot of your time. Therefore, if you can get a virtual assistant to help you with this task, you can move a lot faster. There are software that can help you with the task but they are not as effective as humans.

All you need to do is combine the operators with your keyword. In our case, our key word is ‘digital marketing’.

  • NB: Remember to test the operators in all search engines, not just in Google.

The process can take up a lot of your time. Therefore, if you can get a virtual assistant to help you with this task, you can move a lot faster. There are softwares that can help you with the task but they are not as effective as humans.

  • Note: Applying Search engine filters ensures that results we pull are recent.

We need use search engines filters to ensure the results we get are recent.

Focus only on websites that are actively posting roundups. Otherwise, it will be a waste of your time. Filters will help you do that.

The other important thing is to look at the titles and meta descriptions, not all results listed will be link roundups. Some will be posts about link roundups, like the ones marked with an X in the image below.

Once the first two criteria have been met, the next thing you need to do is ensure they are linking to external posts and not internal posts. Some websites do weekly or monthly roundups of their top content. Such sites should be avoided.

Finding contact information

After you find a good opportunity, you’ll want to get their contact information. Most websites will have an author who controls the roundup’s content. If we can find their contact details, we can contact them directly.

Some posts will have the authors name at the top or bottom of the post. In the example below, the authors are listed at the bottom.

There are several ways we can reach out to the authors, each with a varying success level. The first method has a high success chance while the last has a low chance.

Method 1: Getting their personal email address

If we can get their names and personal email, we can send them personalized outreach emails that are likely to get a response.

You can use the findanyemail tool to get their email address.

Process: Get the author’s and company names from the website’s ‘about us’ or ‘contact us’ pages and run this information through the tool.

The tool does not always bring back results, therefore, if you fail to get their email, proceed to the next method.

Tools to find direct emails:

(After you’ve completed contact information in your spreadsheet, you’re now ready for outreach.)

  • Method 2: Find their LinkedIn

Finding a person on LinkedIn accomplishes two things:

  1. Shows you are not a spammer and makes a personalized impression on them
  2. Sends personalized inbox messages that are also pushed to their email

Process: Once you get their name and company name, input this information on Google and include the name ‘LinkedIn’. If this does not bring back results, search LinkedIn directly.

If nothing yields, proceed to the next method.  

Method 3: Find their personal Facebook account

You can find them on Facebook using the following process:

  1. Get the company and author names from the ‘contact’ and ‘about us’ pages
  2. Search Google for ‘their name + Facebook + website name
  3. Search Facebook directly

Method 4: Find them on Twitter

Contacting them via Twitter is a bit of a challenge because they have to follow you back for you to be able to send them a direct message. There is a high chance that someone will read a Twitter message since most people rarely use Twitter’s messaging feature getting one is rare and a surprise.

To get them on twitter:

  1. Get the author’s name and website name from their about us and contact pages
  2. Search Google for ‘their name + Twitter + website name’
  3. Search Twitter directly

5: Use their contact page

Use their contact page as the last option because they don’t give you the impression of who will read your message or where it will be sent.

How to properly pitch link round ups

The prospecting phase is the most challenging and time consuming one. Pitching all your prospects takes less than an hour.

There are quality tools that can help you speed up the pitching process.

However, I recommend using Gmail, mainly because it automates the tedious process of outreaching manually and still allows for in-depth personalization.

Here’s an example of a pitch I use:

Here are a few key points to consider when writing your pitch:

  • Use the Subject line to tell inform bloggers WHY you are emailing them.
  • Use their name to customize the email.
  • Keep the body of the email short and to the point.
  • Personalize the email further using the name of their roundup post
  • Give a BRIEF overview of your post.
  • Share your post’s link

 

TIP 2: Use SEO Book Keyword Density Tool to Analyze Your Competitors

There is a free keyword density tool by seo book that lets you look up keywords that your competitors are using on their website. To view the keywords that your competitors are using follow these steps:

  1. Type in the specific keyword you want to rank for in Google’s search box.
  2. Get all the URLs of the websites that are currently ranking on page one of Google for that keyword. For example, if the keyword we want to rank for is ‘digital marketing’ we’ll get the following results:

Step 3: Open the free seo book keyword density tool and copy paste the URLs you want to analyze.

STEP 4: Click on the submit button to get all the key phrases that your competitor is using on their website.

This tool shows you all the keywords and phrases that a particular webpage is using as well as their density. The more a website uses a specific phrase the more it tells Google that that’s what the webpage is about. I know you may already be familiar with keyword density.

I’m not saying that you should fill your content with certain keywords (that would be unethical), but instead be thorough. Ensure that you use some/most of the keywords used by your competitors.

The more thorough you appear to be in Google’s eyes, the higher you will rank, even if you have less backlinks or social shares than someone else. Google wants to rank the page that provides most value to its users.

Therefore, if you use some of the keywords used by your top competitors, you’re thorough and are more in-depth than everyone else, you will notice that your rankings will gradually improve.

Tip 3: Google Key Phrases You Want to Rank for Organically

Assuming you are in the hotel industry and want to rank for the phrase ‘cheap hotels in Miami’ you will need to do the following to increase your chances of getting more organic clicks.

  • Step 1: search for the key phrase you want to rank for in Google. In our case, we get the following Google results:

When you look at the paid listings, you will notice is that Google Ad Words, which is the paid version, bases the rankings of their paid listings based on how much you can pay per click and how appealing your Ad copy is.

Therefore, the more appealing the Ad copy is, the more the clicks it will get. In our list above, ‘Cheap Hotels in Miami’ is more appealing than ‘Miami Beach Resort $23Day’, thus it is ranked higher.

The same applies to organic listings. For organic listings, you don’t have to pay but the more appealing your title and meta description is to Google, the more clicks you are going to get and consequently the higher you will rank. Below are the listings for the webpages that are ranking organically for the same search result.

You will notice that listings that have better titles and better meta descriptions rank higher. If Google notices that a webpage listed as number five is receiving more clicks than the one they’ve put in first place, they are going to push the one ranked fifth to the top position.

To gain a better competitive edge, ensure that your title tag and meta description is better and more appealing than that of your competitors. If you don’t know how, you can seek the help of a webmaster or learn how to do it yourself. There are lots of resources on Google on how to do that.

Tips on how to make your Title tag more appealing:

  • Include the year within your Title tag – for example , Cheap hotels in Miami in 2017
  • Use adjectives- adjectives make people want to click on your title
  • Using words like: fast, free, now, instant, etc. also increase the number of clicks
  • 9 Reasons Some People Always _____ (Miami,visit, hotel hit a par 4)
  • Top 5 things to happen in_____ in 2017 (hotel,Miami, blogger,Seo)
  • Great _____! 20 Ways to Make Your _____ Even Better (Blogging, photography, layouts, etc) (Blog, photos, designs, etc)
  • 5 Things That Sway You From Good _____ Decisions (Blogging, web design, photography, business, golf etc)
  • 5 Things Smart _____ Never Tell (bloggers, photographers, golfers, web designers, etc)
  • 10 Ways to Immediately Improve Your _____ (Blogging, web design, photography etc)  (^.-)

Take away message

So as you can see, this is very, very powerful. There are tons of link building opportunities right under your nose with these link roundups. But just one piece of advice, while I’m summing up, is that make sure you’re submitting your best content. In nutshell

Link roundups are a link builder’s dream. Link roundups are simply weekly (or sometimes daily) curations of your industry’s best content.Link roundups, researching keywords used by your competitors and making the title and meta description of your webpage more appealing all have the potential of increasing organic traffic to your website.

If you want us to help you with this type of work, contact us and let’s set up a time to chat. We are experts at SEO and digital marketing.