Are you customizing your tweets for maximum attention? About 500 million tweets are sent every day. That’s roughly 5,800 tweets posted each second. Competing with that is a challenge. In this article you’ll discover six ways to improve your tweets and get noticed
Many people like to tweet out blog posts they’ve read. The path of least resistance is to click the Tweet This! button on the post. Those widgets are usually pre-populated
with the title of the article, the link and the handle of the website or author. You don’t have to do anything but hit the button! special here on miami
Build a larger audience on Twitter.
Unfortunately, most people rely on the pre-populated text
and move on. You can set yourself apart by adding your own opinion, question or other commentary to the tweet
to give followers context. Tell people if you agree or disagree with an article and why. If your reasons take more than the characters you have, cut it short: “I love this article!”
Questions are always a good draw
Add your thoughts to your tweets to stand out.
because you can use them to intrigue your followers (“Have you tried this crazy tactic?”) or you can ask followers for their opinion
(“Have pictures worked best for you too?”). Either way, people are more likely to click through, retweet or at least tweet you back. Every blog post has a quotable sentence. If you’re not sure what to add to the tweet, find the sentence that really stands out and use it
instead of the article’s title. Crafting an interesting tweet
takes more effort than letting the widget do the work for you (especially if the pre-populated tweet didn’t leave you too many characters to work with). But your followers appreciate the effort. I’m more likely to click a link if I know what to expect, aren’t you? Taking the time to add the extra information is even more important when you’re sharing your own blog post.
Tweets don’t have long shelf lives. With this in mind, you need to tweet multiple times
to stand out and maintain momentum
Tweet multiple times with different descriptions.
A mistake most people make is tweeting the same headline and link over and over again. That’s not the best way to go about it. People may see your extra tweets, but if you don’t change it up, you look like a spammer (not the image you want, right?). It’s easy to avoid tweeting out the same thing over and over
—just use the tactics outlined in #1 above
#3: Be Yourself
I think the worst thing you can do on Twitter is to be like everyone else. Show your personality
! It may sound simple, but many people don’t do it—maybe they think it’s not professional. But you can integrate personality and still be professional
(and your followers will enjoy meeting the real you).
Having a personality helps you to stand out on Twitter.
I recently wrote about a study on Facebook and tweeted about it. When I scrolled through my Twitter stream, one tweet stood out from the rest. It was from Track Maven
‘s Twitter account. The tweet was so good it caught my attention instantly and made me respond to it.
#4: Include Trending Topics
Hashjacking or trendjacking is a method of using popular hashtags
to get extra exposure for your tweet. You can find trending topics on the left side of your profile
. These are the hottest topics and discussions on Twitter at the moment. Take note of them and see how you can use them in your own tweets
. You can tailor the trending topics and your tweets based on a certain location or people you follow
so you can find even more topics relevant to you and your followers.
Tailored trends help you to find relevant topics.
Many people (companies included) make the mistake of just jumping on the bandwagon. That could end up as a PR nightmare, or at the very least, an embarrassing faux pas. Before you start tweeting away using trending hashtags, do your research
. Know what the hashtags are about and where they started
. If the hashtag is a fit, use it! But keep your tweets relevant, fun and not too promotional
#5: Use Visual Content
Humans rely heavily on visual content
. Approximately 65% of the people are visual learners. According to 3M Corporation, the brain processes visual information 60,000 times faster than text. And yet if you go to your Twitter stream, you’ll see that most people’s tweets are text only. Take advantage of that opportunity to stand out. Add images to your tweets
, whether they’re from the company account or your own.
Adding visuals helps you stand out and increases retweets.
According to Track Maven’s retweet report, tweets without a visual received 0.1333 retweets on average, while tweets with visuals received on average of 0.404 retweets instead. Visual content is a good way to convey your thoughts and opinions
and your tweet instantly pops out from the rest of the stream.
Here Canva uses visuals to stand out.
If you haven’t looked at Twitter cards
, you should. When you install them on your blog
and someone tweets out your article, the Twitter card grabs the featured image and includes it in the tweet.
#6: Talk to People
The simplest, most effective way to get noticed on Twitter is to engage with people.
Responding to tweets helps you stand out and nurtures relationships.
But don’t wait around for someone to tweet you before you reach out. Spend some time looking at your own stream
and start a conversation around a topic someone else is tweeting about
. Listen to what people are saying
in general. While everyone else is busy shouting his or her own message, you’ll be the one listening so you can make a better connection. Is your Twitter stream too noisy to find people to talk to? Create Twitter lists so you can easily find and focus on important and relevant people
in your industry.
Create Twitter lists to focus on relevant conversations.
Of course, while it’s always good to talk to influencers
, don’t forget to engage with new people
as well. Your goal should be to make meaningful connections with a wider group
. Wrapping Up
Twitter has a lot of clutter to sift through. Sometimes it’s good, sometimes it’s not so good. Take the time to customize your tweets and really talk with others. Use images, share your thoughts and be yourself. Every time you share interesting content that stands out, you’re building a larger audience with stronger ties. It won’t happen in a day or even a month, but the reward is worth the continued effort. huge thanks from socialmediaexaminer.com