WEB VIDEO CREATION

How To Upload Videos To Youtube  – Video Display Resolution

Using an improper display size or aspect ratio is a common mistake you will discover in web videos. In this article we are going to be talking about how you can get better at uploading videos for your website.

Problem 1

A typical thing that happens when you visit someone’s website or check out some YouTube videos, is that you may notice black bars that appear on the left and right side of the video, as illustrated in the image below.

The image above shows an example of someone who recorded their video using a 4:3 aspect ratio, which is the ratio of the video’s width to video’s height. This means that for every 4 pixels that appear horizontally, there are 3 pixels that appear vertically.

The problem is that platforms such as YouTube do not use a 4:3 aspect ratio, instead they use 16:9 aspect ratio. Hence, when you upload a video with a 4:3 aspect ratio on YouTube, it’s like trying to fit a square into a rectangle.

Hence, when someone uploads a video that is the wrong size, YouTube centers the video in the middle of the screen and then fill the empty parts with black bars (where the red arrows point) on the left and right side of the video.

You’ve probably come across such a case, and it is a very simple problem to avoid. In future to avoid this kind of problem, you must use a 16:9 aspect ratio! When you record almost

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anything that is going to be used for web content, particularly YouTube content, make sure you are recording at an aspect ratio of 16:9.

Whether it’s your screen recorder software or video camera make sure its aspect ratio is set to a recording size that is compatible with an aspect ratio of 16:9. The following is a list of 5 recording ratios compatible with this ratio:

  • 426 x 240 (240p)
  • 640 x 360 (360p)
  • 854 x 720 (480p)
  • 1280 x 720 (720p)
  • 1920 x 1080 (1080p)

All these sizes will perfectly fit into YouTube’s default 16:9 video player because each of these ratios are just bigger multiples of 16 and 9. It is important to be very conversant with these sizes if you want to get good at video creation.

Problem 2

The second problem with the video is that the text in the video appears to be very small. What usually happens when you upload a video on YouTube is that it creates five different file sizes available: 240p, 360p, 480p, 720p and 1080p.

If you click on the little gear at the bottom of the YouTube video, you can view all the five different sizes available as long as the original video size was big enough. This is illustrated in the image below.

If the original video was not big enough, YouTube just creates as many possible sizes as they can. 640 X 360 is the default YouTube player size. It is a small window to work with, but YouTube keeps this window small because videos are often usually very large files. Considering that it is among the top 3 most visited websites in the world, they have to deliver a lot of data per second and most users are usually connected to a low bandwidth internet connection.

Therefore, if YouTube were to increase its video player file size, then this would result to increased waiting time. Waiting time increases as video file size increases, as shown in the image below.

A large video file size means that the users would have to wait longer for the video to queue up. For every second your users will have to wait, you will lose a number of customers. It is thus important to note that the vast majority of users will watch your videos through the default 640 x 360 YouTube player size.

Since this article is mainly targeted towards internet marketers and website owners, we are going to focus on the 3 video sizes that are suitable for these users.

Out of the 5 video sizes, we are going to eliminate 2 video sizes:

  • The 426 x 240 (240p) aspect ratio, because this setting is just too small. They are not of enough high quality to qualify their use in this day and age.
  • The 1920 x 1080 (1080p) aspect ratio, because it is mostly for high resolution videos and the majority of users will not have the patience to wait for 1080p videos to finish loading.

It is important to note that 640 x 360 (360p) is YouTube’s video player’s file size and the majority of our users will view your videos through this file size. Therefore, if your goal is to lure YouTube views, it is important to look acceptable at this size.

As internet marketers and website owners, it is crucial to maintain our videos at the following video file sizes:

  • 640 x 360 (360p)
  • 854 x 720 (480p)
  • 1280 x 720 (720p)

Recording Softwares

There are many video recording software out there, but here is a list of the top 3 recording softwares that will give you the best results:

  1. The Camtasia Recorder (not free)
  2. Freez Screen Video Capture (free and operates only on windows)
  3. Screencast-o-matic.com (free and operates on mac, however, it has limited features)

Take away Message.

No matter which video recording software you decide to use, the message you should carry home is that you should always remember to type in the correct values of aspect ratios when you are recording.

Almost all video recording softwares will have little boxes where you can type in the width and height of the area you are about to record. Before clicking the record button, you have to make sure you type in one of the suggested values with a 16:9 aspect ratio, which are YouTube compliant sizes.

 

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